Privacy Policy

Adventure Code – Full Privacy Policy (Website & Facebook Ads)

Effective Date: 2, July 2025
Contact: adventurecodeuk@gmail.com
Address: 374 Penny Lane, Smithdown Road, Liverpool, ENG, L15 5AN, GB

1. Who We Are

Adventure Code (“we,” “us,” or “our”) operates this website and online store, providing curated products and experiences through our Shopify-powered platform and through digital channels like Facebook and Instagram ads. This Privacy Policy outlines how we collect, use, share, and protect your personal information—both on our website and through platforms like Facebook Ads and Instagram Lead Forms.

By using our Services—including visiting our website, shopping with us, or engaging with our online ads—you agree to the terms of this Privacy Policy.

2. What Personal Information We Collect

We may collect personal information in the following categories, depending on how you interact with us:

  • Contact Details: Name, email address, phone number, shipping and billing addresses.

  • Payment Details: Payment method, transaction details (processed via Shopify or third-party providers).

  • Account Information: Usernames, passwords, preferences.

  • Shopping Behaviour: Items viewed, added to cart, wish listed, purchased, or returned.

  • Device/Browser Data: IP address, browser type, device type, and identifiers via cookies.

  • Meta Ads Data: If you interact with our Facebook or Instagram ads (e.g., by submitting a lead form), we may receive your name, email, phone number, or location data from Meta Platforms.

  • Tracking Data: We use Facebook Pixel and similar tools to monitor how users interact with our ads and website to improve personalization and performance.

3. How We Collect Information

We may collect information:

  • Directly from you (e.g. through purchases, lead forms, or account creation)

  • Automatically, via cookies or tracking technologies on our website and Meta platforms

  • From third parties, such as Meta (Facebook/Instagram), Shopify, or analytics providers

4. How We Use Your Information

We may use your personal information for the following purposes:

  • To fulfil your orders and deliver products

  • To respond to your inquiries or customer service requests

  • To personalize your experience on our site or in our marketing (e.g., showing you relevant ads based on your activity)

  • To send you promotions, email offers, or updates if you opt in

  • To analyse ad performance and optimize campaigns across platforms like Facebook

  • To protect our website and users, prevent fraud, and comply with legal obligations

5. How We Share Your Information

We may share personal data:

  • With Shopify, our eCommerce provider, for order processing and hosting

  • With Meta Platforms, Inc. (Facebook and Instagram) to deliver ads and process lead form submissions

  • With marketing or analytics service providers, such as email marketing platforms or tracking services (e.g., Facebook Pixel, Google Analytics)

  • When legally required, such as in response to court orders or legal obligations

  • With your consent, such as if you agree to join a mailing list via a lead form

We do not sell your personal information.

6. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data

  • Object to certain types of processing, including targeted advertising

  • Opt out of email marketing or Facebook ad targeting

  • Request a copy of your data or request its transfer

  • Limit how cookies are stored or used on your browser

To make a privacy request, email us at: adventurecodeuk@gmail.com

7. Marketing & Facebook/Instagram Ads

We use Facebook and Instagram to deliver relevant ads to you. This may include:

  • Showing you ads based on what you've browsed or bought on our website

  • Using Facebook Pixel to track activity and personalize content

  • Collecting lead data through Meta’s Lead Ads (e.g., when you submit your name or email)

You can control how Facebook uses your data by visiting your Facebook Ad Preferences.

8. Cookies & Tracking Technologies

Our website uses cookies to:

  • Remember your shopping preferences

  • Analyse user behaviour

  • Enable targeted advertising on third-party platforms

You can manage your cookie preferences in your browser settings or through cookie consent tools (where applicable).

9. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect or process data from children.

10. Data Security & Retention

We use standard safeguards to protect your data, but no system is 100% secure. We retain your data only as long as necessary for business, legal, or compliance reasons.

11. International Data Transfers

Your data may be processed outside the UK or EU, including in the United States. We rely on appropriate legal safeguards such as the Standard Contractual Clauses when required by law.

12. Updates to This Policy

We may revise this policy occasionally. Updates will be posted on our website with a revised “Effective Date.”

13. Contact Us

For questions about this policy or to exercise your rights, please contact us:
📧 Email: adventurecodeuk@gmail.com
📍 Address: 374 Penny Lane, Smithdown Road, Liverpool, ENG, L15 5AN, GB